RSVP now

Creating unique selling propositions for your business isn’t enough in today’s highly emotional and volatile business world. You need to tap into the positive emotions that drive your customers’ behavior, and subdue negative emotions that might get in the way of sales and long-term relationships. When this happens, customers become profitable and loyal for life.

Moving from USPs to ESPs, presented by Jeanette McMurtry, author of “Big Business Marketing for Small Business Budgets” (McGraw-Hill 2003), columnist, former talk show host, and frequent presenter on innovative marketing strategies, and Chief Strategy Officer/Partner for a strategic marketing agency in Denver, Colorado, will help you create Emotional Selling Propositions vs. Unique Selling Propositions that build emotional bonds and lifetime value for businesses.

Jeanette McMurtry has earned rave reviews for this presentation, and others, at DMA05, DM Days, DMA’s B2B conference, and many other events. She has presented to B2B and B2C audiences – both gaining in depth knowledge of emotional marketing strategies.

You’ll learn:


• To forget the traditional marketing methods that put your brand in the “me too” category, and focus on creating distinct values that make customers feel valued and excited about doing business with you.
• What matters most to consumers – to be treated with dignity or lowest prices and the biggest selection?
• How to create brand experiences that trigger emotions, impulse sales, and repeat business.
• Proven techniques for creating direct marketing campaigns that ignite emotions and response rates.
• Affordable ideas proven to build emotional bonds and ROI.
• Numerous examples of how companies, both large and small, have built emotional connections and revenue without spending a fortune.
• How neuromarketers are tapping consumers’ psyche and cashing in BIG.

Emotions are the greatest decision influencers. Being unique has little to do with it. Don’t miss this presentation on how you can influence this highly critical aspect of buying behavior and build sales for the long-term.

For more information, speaker references, or to schedule Jeanette McMurtry for an upcoming event, please contact Jodi Lee at 303.297.1001 or jodil@hansondenver.com.

Contact The Hanson Group:

The Hanson Group
1801 Broadway
Denver, CO 80202
(303) 297-1001
www.hansondenver.com

Moving From USPs to ESPs
March 13, 2008
11:30 a.m. - 1:30 p.m.
Radisson Hotel, 6555 E. Speedway
(Enter by the Breeze Restaurant)
Members $25, Non-Members $35.