FOR IMMEDIATE RELEASE:
July 19, 2007, Tucson AZ

New Faces, New Places…TAMA’s New Direction for 2007-08
Announcing New TAMA Board Members

TAMA, the Tucson chapter of the American Marketing Association, announced its new roster of Board members for the 2007-2008 year at the June Board Retreat held at the Arizona-Sonora Desert Museum. Newly elected TAMA President, Stephanie Boreale, (Director, Radiology Ltd.) has recruited ten (10) new Board Members to join her along with the elected Board Members to bring new energy, new ideas, and new events to TAMA for upcoming membership year. Ambitious and exciting plans to increase membership and raise awareness of the impact of marketing on the Tucson community are in the works beginning with the first TAMA meeting on September 13th.

The new roster for the TAMA Board is:

President: Stephanie Boreale (Director of Professional Relations, Radiology, Ltd.)

President Elect: Diane Struse (Marketing Manager, Madden Preprint Media)

Secretary: Doraliz Vega (Research Associate, Marketing Intelligence)

Treasurer: Position in transition – to be announced

Past President: Carolyn Smith Casertano (Director of Communications, American Cancer Society)

Programs VP: Jason Zeider (Director of Marketing, Tucson Federal Credit Union

Membership Co-VP: Lori Oschmann (Manager, Oschmann Employee Screening Services) & Betsy Green (Director of Mkt. Devlpmt., Fox 11/My Tucson TV)

Technology VP: Brian Woods (Account Executive, Intramedia Solutions)

Branding VP: Tammy Miller (Owner, Raim & Associates)

Collegiate VP: Lynn Perez-Hewitt (Consultant, Hewitt Consulting Enterprises)

Sponsorship VP: Megan Columbus (Marketing Production Coordinator, Madden Preprint Media)

Hospitality VP: Pat Gallaty-Fisler (Sales Counselor, Arizona Imprintables)

Publicity VP: Fran Luchsinger (VP Mkt. Devlpmnt., VIVID/Spectrum Printing)

Community Outreach VP: Nancy Jones (Director of Devlpmt., St. Luke’s Home)

“Our new Board is ready to hit the ground running and give TAMA members more reasons then ever to get involved with their association,” said newly elected President, Stephanie Boreale. “We are planning a very comprehensive membership survey and intend to apply our marketing expertise to make sure TAMA provides what marketers in Tucson need.” The association meets monthly September through May and will be announcing a new time, date, and place for its meetings in the next few weeks.

As the new VP of Programs, Jason Zeider (Marketing Director, Tucson Federal Credit Union) said “Marketing today is extremely dynamic. As the premier professional association representing marketing in our community, TAMA is planning to bring high profile programs and speakers recognized nationally and locally to keep Tucson in the fore-front of marketing. The Board has identified some key topics that professionals in all areas of communications in Tucson will find of extreme interest.” Each month, members of all communications associations are invited to attend TAMA meetings at a professional discount and members of the general public are invited as well.

“Blogging, RSS, Non-Profit Event Planning, ROI Metrics…these are all topics we have and will be covering at our monthly meetings,” adds President-Elect, Diane Struse (Marketing Manager, Madden). “TAMA plans to present the newest ideas and most relevant topics…ideas and solutions our members can put to use in their jobs every day. Plus…our meetings are great networking opportunities for everyone working in communications and marketing in Tucson.”

For the 2007-2008 year, monthly meetings will switch from breakfast meetings to lunch with the exact time and place to be announced. Hospitality VP, Pat Gallaty-Fisler will have an announcement with details shortly.

About TAMA:

TAMA, the Tucson chapter of the American Marketing Association, is a membership association for professional marketers at all levels of their career, from students to executive-level veterans. Founded in Tucson in 1977, TAMA is the community leader in promoting awareness of the value and strategic reach of marketing for business today. Membership is open to those practicing or associated with marketing and members share discounted event fees with affiliated communications professional organizations in Tucson. Meeting monthly, September through May, TAMA brings speakers on topics of newsworthy interest to the marketing and communications industry in Tucson. Membership is on an individual basis and provides a broad number of benefits and resources for education, networking, and career advancement. As one of 75 local chapters of the AMA, more information about membership can be found at the AMA website, www.marketingpower.com or log on to the TAMA website: www.tucsonama.org.

Contact:
Fran Luchsinger
Tucson American Marketing Association (TAMA),
VP, Publicity
Tucson, Arizona
520-326-0145 520-260-6578 mobile