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With the development of data-driven communications, the marketing landscape has been changed forever. Just as Lester Wunderman saw the replacement of mass communication with Direct Mail, so too, the introduction of intelligent, relevant communication engines has shifted the foundation upon which the sale is made.

Data-driven communication uses the data that is known about a person or company to engage that target in a dialogue that is meaningful and relevant to them and them alone – a Universe of One.

Whether a solo direct mail package, e-mail message or the white space on a customer statement, the engagement of relevant communication technique will double and, in many cases, triple response rates, resulting in a Return On Communication Investment (ROCI) that cuts through the noise in a way that no marketer in today’s world of saturation communication can ignore.

As pioneers in this exciting discipline, The PENTE Corporation has authored some of the most effective cases in circulation today, functioning as architect and enabler, from establishing the initial hypothesis to implementing a fully-functioning solution.

With Proof of Concept cases that outline everything from initial strategy to final implementation, you will learn how data-driven communication represents Direct Marketing 2.0. You will take away an understanding of how this may be the next level in the evolution of your marketing communications - and why you cannot ignore this message.

Speaker: Bob Pente has over 30 years’ experience in the field of marketing and design with over 20 of those years in the area of Response Marketing. In his career, Bob has held positions for various Agencies in the departments of Creative, Client Service and Production. In 1992, Bob set out on his own and over the last 14 years has built the present team that comprises The PENTE Corporation.

Data Driven Marketing and Communications
May 8, 2007 (RSVP by May 5th)
11:30 a.m. - 1:30 p.m.
Radisson Hotel, 6555 E. Speedway
(Enter by the Breeze Restaurant)
Members $25, Non-Members $35.

RSVP at www.tucsonama.com/tama/rsvp

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