Events
02 / 14
Start: 11:30 am
End: 1:30 pm
What does your personal brand say about you? FACT: Thousands of professionals will be transitioning into new jobs this year, so why shouldn't YOU be one of them? The key is to maximize your options, streamline your efforts, and focus your actions on only those opportunities that are best for YOU. I?m Sherri Thomas and I have had a successful career in radio, television, advertising, finance, retail, professional sports and the high tech industry. And now I teach others how to do the same. I've had an exciting and enriching career, but at some point in my career I've been in each of those situations listed above. The difference between a successful professional and a complacent professional is that when the successful person hits a challenge or roadblock he gets back up, looks for his next career success and then goes after it! Learn how to get on the Career Fast Track with this special presentation brought to you by TAMA. When: Thursday February 14, 2008 11:30 am - 1:30 pm Cost: $25 for members; $35 for non-members, includes lunch by February 11th. Where: Radisson Hotel 6555 E. Speedway Blvd. (Enter by Breeze's) RSVP: No shows and late cancellations will be billed. $5 additional fee for late registrations and walk-ins. RSVP NOW About Sherry Thomas Project Management Professional (PMP) certified, Sherri has been a global project manager for a Fortune 100 company for seven years. Recently, she served as president for the American Marketing Association's (AMA) National Council. During her four-year term, she coached more than 50 AMA chapter presidents, led an Arizona State University leadership marketing class with advertising CEO's, and authored two white papers: How to Lead, Manage, and Motivate a High Performing Team and Strategies for Managing Challenging Team Members. | ||
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03 / 13
Start: 11:30 am
End: 1:30 pm
RSVP now
Creating unique selling propositions for your business isn’t enough in today’s highly emotional and volatile business world. You need to tap into the positive emotions that drive your customers’ behavior, and subdue negative emotions that might get in the way of sales and long-term relationships. When this happens, customers become profitable and loyal for life. Moving from USPs to ESPs, presented by Jeanette McMurtry, author of “Big Business Marketing for Small Business Budgets” (McGraw-Hill 2003), columnist, former talk show host, and frequent presenter on innovative marketing strategies, and Chief Strategy Officer/Partner for a strategic marketing agency in Denver, Colorado, will help you create Emotional Selling Propositions vs. Unique Selling Propositions that build emotional bonds and lifetime value for businesses. Jeanette McMurtry has earned rave reviews for this presentation, and others, at DMA05, DM Days, DMA’s B2B conference, and many other events. She has presented to B2B and B2C audiences – both gaining in depth knowledge of emotional marketing strategies. You’ll learn: • To forget the traditional marketing methods that put your brand in the “me too” category, and focus on creating distinct values that make customers feel valued and excited about doing business with you. Emotions are the greatest decision influencers. Being unique has little to do with it. Don’t miss this presentation on how you can influence this highly critical aspect of buying behavior and build sales for the long-term. For more information, speaker references, or to schedule Jeanette McMurtry for an upcoming event, please contact Jodi Lee at 303.297.1001 or jodil@hansondenver.com. Contact The Hanson Group: The Hanson Group Moving From USPs to ESPs | ||
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04 / 10
Start: 11:30 am
End: 1:30 pm
Today, Hawaii, New Mexico, California, and Texas are “majority-minority” states, in which less than half of the residents are non-Hispanic whites. The US Census also reported that as of 2006 the percentage of non-Hispanic white residents had fallen below 60 percent in Maryland, Georgia and Nevada. Minorities not only make a sizable market today, but are growing over 6 times faster than non-Hispanic whites. At this pace, by 2050 non-Hispanic whites will be the new “minority” at less than half of the total population. These demographic changes represent exciting opportunities for marketers ready to embrace the growing diversity of the country. Manuel Delgado will have a dynamic discussion about myths and realities of the multicultural market, demographic and cultural aspects of the many communities that form the US and will offer tips about how to succeed in these untapped markets. What to Expect:
About The Speaker Manuel Delgado is CEO of REALITY, an award-winning Hispanic marketing agency in Houston, Texas. His clients include Hewlett-Packard, Best Buy, For Rent Magazine and the Boy Scouts. Originally from Caracas, Venezuela, Manuel's career has included positions with international responsibilities at Compaq, HP, BMC Software and J Walter Thompson Advertising. Seeing the exciting opportunities on the Hispanic market, Manuel founded REALITY in 2003. Manuel Delgado wil lead discussion about myths and realities of the multicultural market, demographic and cultural aspects of the many communities that form the U.S. and will offer tips about how to succeed in these untapped markets. | ||
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05 / 8
Start: 11:30 am
End: 1:30 pm
With the development of data-driven communications, the marketing landscape has been changed forever. Just as Lester Wunderman saw the replacement of mass communication with Direct Mail, so too, the introduction of intelligent, relevant communication engines has shifted the foundation upon which the sale is made. Data-driven communication uses the data that is known about a person or company to engage that target in a dialogue that is meaningful and relevant to them and them alone – a Universe of One. Whether a solo direct mail package, e-mail message or the white space on a customer statement, the engagement of relevant communication technique will double and, in many cases, triple response rates, resulting in a Return On Communication Investment (ROCI) that cuts through the noise in a way that no marketer in today’s world of saturation communication can ignore. As pioneers in this exciting discipline, The PENTE Corporation has authored some of the most effective cases in circulation today, functioning as architect and enabler, from establishing the initial hypothesis to implementing a fully-functioning solution. With Proof of Concept cases that outline everything from initial strategy to final implementation, you will learn how data-driven communication represents Direct Marketing 2.0. You will take away an understanding of how this may be the next level in the evolution of your marketing communications - and why you cannot ignore this message. Speaker: Bob Pente has over 30 years’ experience in the field of marketing and design with over 20 of those years in the area of Response Marketing. In his career, Bob has held positions for various Agencies in the departments of Creative, Client Service and Production. In 1992, Bob set out on his own and over the last 14 years has built the present team that comprises The PENTE Corporation.
Data Driven Marketing and Communications RSVP at www.tucsonama.com/tama/rsvp Sponsored by: | ||
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Tucson American Markting Association. Maintained by IntraMedia Solutions.